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Red Dot Day 2021

Join the GrassROOTS SuperGirls’ public health initiative #RedDotDay: a campaign to normalize conversations about periods and support efforts to end period poverty.


#RedDotDay is October 22nd


The campaign aims to draw attention to matters of gender equity so we can:

  • End the stigma and shame associated with periods
  • Encourage all genders to become collectively informed about the importance of periods
  • Increase free access to menstrual essentials
  • Support legislative action to end the tampon tax

Daily Roll-Out (click each day to view)

  • Get your red outfits ready
  • Follow @grassrootsfound on Instagram & Facebook
  • Send texts to family, friends and colleagues about #RedDotDay and encourage them to wear red on Friday, October 22nd
  • Donate to GrassROOTS to support this work via:
  • Donate to other organizations doing similar work in your state or country by reviewing our End Period Poverty Resource Database on GrassROOTS’ website.
  • Click on the End Period Poverty Resource Database for more information on tampon tax.
  • Write to your legislators to end the tampon tax.
    • Text “RESIST” to 50409 and use the below draft script.
    • Please support legislation to end the sales tax on sanitary products. Girls and women in our community are suffering because of this tax on our bodies. Many of our community members cannot afford the high cost of sanitary products. Sales tax means that even more women and girls will not be able to afford hygiene products. Please join Illinois, Louisiana, Maine, and New Jersey and end the sales tax on all feminine hygiene products. Women and girls should not be taxed for what their bodies do naturally. With your support, we can end period poverty and discrimination against women and girls. Please support it. Thank You!!
  • Post about your legislative actions on social media “Help me #endperiodpoverty and the #tampontax”. Tag @grassrootsfound!
  • Take pictures of yourself in red
  • Film a short video (1 minute or less) and post on your social media account. It should begin “Hi, I am {your name} and I wear red to #EndPeriodShame.” Post on Red Dot Day!

Wear red

Email your pictures and videos to (send means you are giving us permission to post on our social media, website and in our newsletter)

Post on social media “I wear red to #EndPeriodShame”. Tag @grassrootsfound!

History of Red Dot Day  and GCF ‘s effort to  #EndPeriodPoverty

In 2016, October 18 to 22 was dubbed Period Awareness Week by Author and Activist, Shelly-Ann Weeks of the HerFlow Foundation, Jamaica, West Indies.  The week was designated to focus conversations about periods with a focus on addressing the stigma and shame associated with menstruating.


Stigma affects the social, psychological and economic experiences and outcomes of women and girls–and all menstruators.


At GrassROOTS, our goal is to become collectively informed so that we can formulate, co-create and support solutions to these often intractable issues.


GrassROOTS’ Board Member Lisa Maxwell and SuperGirl Amina Anekwe have collaborated together as a mother-daughter team to lead this social justice initiative.


We have taken a global approach to the issue of period poverty,  working in partnership with local organizations to support girls in New Jersey, Jamaica, and Ghana. In Jamaica, we partner with HerFlow Foundation to support local programs. Our partners include:

  • New Jersey
    • West Orange NJ: Almost 50% of students at West Orange High School qualify for free or reduced lunch, an indication of need (Source:
    •  In 2020, we collaborated with students and administrators of West Orange School District, West Orange High School Student Council and West Orange Airforce JROTC,  and HerFlow Foundation to deliver online training about menstruation.
    • The event culminated in our inaugural Red Dot Day on October 24, 2020, where we collected nearly 20,000 pads and tampons, and delivered necessary period supplies for youth receiving free and reduced lunch.
    • Newark NJ: We partnered with Uzima Dance Fitness to build the Red Spot Pantry at Central High School in 2019. Together with volunteers from Mastercard, GrassROOTS built its first pantry of free shelf-stable foods and free period essentials for all students at Central.
    • We have also provided supplies to the Shani Baraka Resource Center and Apostle House.
  • Ghana
    • Working in collaboration with Cathy Ekar and The Rotary Club of Accra-Airport City, GCF team traveled to Ghana to donate over 20,000 period supplies to urban and rural communities.
      • Immaculate Conception; Kpando, Volta Region
      • Zosimli Girls School; Tamale, Northern Region
      • Tarkwa Banso Primary School, Western Region
      • Bakhita Home; Accra (home to orphaned girls)
      • Carol Gray School, Somanya Trom, Eastern Region
      • Unity Junior High School, Maamobi, Accra
  • Jamaica
    • In collaboration with HerFlow and Shelly-Ann Weeks, we have held the Invest in Girls Summit that provided supplies to St James High School in Montego Bay, Jamaica. We have also helped in providing supplies to women who are incarcerated in Jamaica’s women’s prison.


Join us in this work.

Are you working to #endperiodpoverty?

Over the past year, we at the GrassROOTS Community Foundation have been working to build a comprehensive and international database of those who are working to #endperiodpoverty.


We want to be inclusive and make sure that those working with vulnerable, disenfranchised and under-resourced communities are included in the database.


Are you working to #endperiodpoverty? Do you know of an organization doing this work? Do they serve POC, members of the LGBTQIA+ disabled community or those who are incarcerated? If yes, we want to hear from you and include you in our database.


Click the button below to fill out the form.

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