Skip to content

Join Our Turkey Challenge

For the past six years, GrassROOTS has been providing necessary resources for Newark, the West Ward neighborhood and the over 1,000 families living at Georgia King Village, a housing development in Newark, and home to a significant number of single, black mothers and their children. Almost 30 percent of Newark’s residents live below the US poverty threshold and 1 in 5 residents of Essex County are food insecure. This year we have partnered with the City of Newark and the Believe in Newark Foundation to expand our giving and provide for 6000 Newark families in need.

To date, GrassROOTS has gifted the community 500 pounds of turkey and 300 pounds of fruit and vegetables.

Pounds of Turkey
Pounds of Fruit

Our goal is to provide healthy meals for  families in need. Our celebrity supporters, board members and staff  compete head to head to sell as many turkeys as we can. $25 provides a family with a holiday meal consisting of a 20lb turkey and 5lbs of organic fruits and vegetables. Multiply that $25 by any number and multiply the number of families you feed.


It’s that simple!

$25 = a healthy holiday meal for (1) family.

As we engage in a friendly battle via social media, our turkey tallies will be displayed on the website where we can track progress. Ask your friends, family and social networks to donate. It’s all in fun and as we compete against each other, we are working together to provide healthy meals to  as many families as we can. Some of us will lose the challenge, but in the end the community wins!


In addition to turkeys, GrassROOTS provides a catered, seated 4-course dinner to elderly adults of Georgia King Village. Our SuperGirls working as servers and Super Families volunteer to support.


Our celebrity partners, board members and team members lend their support each year by participating in the Turkey Challenge and raising funds for our community members. The goal is to get as many donations as they can.


Celebrity competitors are: Mona Scott-Young, CEO of Monami Entertainment (#TeamMona), Yandy Smith, media mogul, entrepreneur and television personality (#TeamYandy), and two native residents of Newark: Naturi Naughton of Starz’s Power (#TeamNaturi) and singer, songwriter, Faith Evans (#TeamFaith).


Board members: Janice Johnson Dias, President of GrassROOTS Community Foundation (#TeamJanice) and Lisa Maxwell, Global Marketing Director, GlaxoSmithKline (#TeamLisa)


Team members are:  Ali Scott, Program Director (#TeamAli) and Tenisha Malcolm, Special Events Director (#TeamTenisha).

The contest begins October 25th at 12:00 am EST and ends at 5pm EST on November 19th.

Team Celebrity

Click button below a person to donate

Mona Scott-Young

CEO of Monami Entertainment


Naturi Naughton

Starz’s Power


Faith Evans

Singer and



Yandy Smith

media mogul, entrepreneur

and television personality


Team Board Members

Click button below a person to donate

Janice Johnson Dias

President of GrassROOTS Community Foundation


Lisa Maxwell

Global Marketing Director,



Team GrassROOTS Staff

Click button below a person to donate

Ali Scott

GCF Program Director


Tenisha Malcolm

GCF Special Events Director


Team Community Supporters

Click button below a person to donate

Leslie Marant

Community Supporter


Jeanelle Lawson

Community Supporter


Reigning champion two years in a row is Mona Scott-Young.


Winner is announced at GrassROOTS Community Foundation Give Thanks Benefit Gala on November 19th at the Orange Lawn Tennis Club. Visit


For more information on Turkey Drive results and Give Thanks Benefit Gala, please click here.


Give to your team. The community is the winner.

Back To Top